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I got this press release from the Kaiser Foundation and felt that it certainly needed to make the cut in this forum. I 've rerprinted here as circulated. As we approach World AIDS Day December 1, 2007, I hope that you will take a moment to either watch it live or TIVO it for later consumption. If you do, then send me your comments about it.
BET Networks today announced that their award-winning national HIV/AIDS public information campaign with the Kaiser Family Foundation, Rap-It-Up teamed up with BET News on the provocative new HIV/AIDS special, “WHAT U KNOW BOUT THAT? BET SEX QUIZ” slated to premiere on Monday, November 5 at 7:30 p.m. with an encore presentation on Friday, November 9 at 10:00 p.m. The one-hour news special is part of a longstanding effort to raise awareness about the disproportionate impact of HIV/AIDS in the Black community and to tackle a host of HIV/AIDS-related issues faced by BET’s audience, including stigma and homophobia, HIV testing, substance abuse, and the impact of HIV/AIDS on personal relationships and family life.
BET News visits the cities of New York, Los Angeles, Atlanta and Miami to get up-close and personal with young adults and to test them on how much they really know about safe sexual health, behavior and practices. BET News personality Jina Johnson hosts the informative discussion, and fellow BET personalities Lamorne Morris, Sharon Carpenter, and Samson Styles, along with BET News producer Antonio Neves hit the streets to quiz young adults and to talk about their own personal experiences. Today’s hottest hip-hop stars like Ciara, Alicia Keys, Common, Mos Def and Lyfe Jennings make special guest appearances to ask various questions; and sexual health expert, Dr. Rani Whitfield (also known as the “Hip-Hop Doc”) is on hand to provide pertinent health information and facts to assist young adults who may be dealing with these issues.
The WHAT U KNOW BOUT THAT? BET SEX QUIZ program special will also include an extensive online component which offers a unique interactive platform for viewers following the broadcast. The BET.com network website will post a variety of related activities, including the show’s sex quiz; a podcast featuring a special interview with Dr. Rani Whitfield; a special message board and forum where Dr. Whitfield can answer questions posted by viewers; and exclusive polls that track viewers’ personal sexual experiences and attitudes.
Black Americans have been disproportionately affected by HIV/AIDS since the epidemic’s beginning, and that disparity has deepened over time. Blacks account for more HIV and AIDS cases, people estimated to be living with AIDS, and HIV-related deaths than any other racial/ethnic group in the U.S. The epidemic has also had a disproportionate impact on Black women, youth, and men who have sex with men, and its impact varies across the country.
BET Networks remains committed to providing fresh, culturally-unique and issues-targeted public affairs programming. Whether it’s a poignant short film about HIV/AIDS or a new public service announcement featuring today’s hottest celebrities supporting healthy lifestyles, the cable network through the Rap-It-Up campaign consistently exhibits innovative ways to educate its viewers on the important health and social issues impacting young adults today.
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